Love for Shoes

Story of ASICS ASICS Onitsuka Tigers The name ASICS is a quirky little one. But the name pronounced as Ashikkusu has a beautiful meaning. ASICS is an acronym for the words, anima Sana in corpore Sano . Which is a Latin phrase which translates to Healthy Soul in a healthy body?     This Japanese multinational corporation produces footwear and equipment designed for a wide range of sports and activities. In recent years, their running shoes have been rated as the best shoes in the market. The brand itself began with manufacturing basketball shoes in a small town in Japan and soon grew to house a wider collection of shoes. ASICS started selling Olympic shoes in the 50s-70s and many athletes worldwide started wearing them. ASICS not only produces footwear and equipment but also endorses professional athletes including footballers David Suazo, Julio Cesar, and Fabio Grosso to name a few. Around the 50s, the brand started selling a design that was nam...

The increasing fandom for shoes in India Shoe collection Shoes are not just an accessory, they are a lifestyle. We live in a world where access to information and global trends is available at our fingertips. So, what is stopping this same information to be about shoes? Ranging from buying shoes online to read about the latest styles we can do it all. It’s not just shoes that are so popular these days but the brands that sell these shoes as well. I can bet you must have already heard someone say “What’s the price of those Adidas Yeezy boost 350 ?” or someone saying, “Are those Nike Air Force 1s available in India ?”  The rising subculture of Sneakerheads in India is what has led to this increasing fandom in India. Sneakerheads are people who like to collect, trade and have an admiration for these sneakers. They are often seen describing these shoes as pieces of artwork and they are not wrong in thinking as such. A lot of these shoes are created intricately and wi...